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Role: Creative Strategist (freelance) · Client: Flash Hoops · Deliverable: GTM launch playbook (PDF below) · Scope: ICP, value framing, launch sequencing, creative direction · Result: Work sample

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Content & GTM Systems — Flash Hoops

The situation

Flash Hoops needed launch clarity, not more ideas. Stakeholders needed alignment across positioning, audience, and execution before going live.

What I built

A GTM playbook that translated strategy into execution:

FlashHoops Classroom Launch Playbook (2) (1).pdf

• Clear ICP definition and value framing
• Launch sequencing across channels
• Creative direction tied to funnel stage
• A shared operating document that aligned marketing, content, and execution

This work emphasized decision-making and prioritization, not volume.

The result

• Clear launch readiness
• Reduced ambiguity across teams
• A single source of truth for what we're doing and why

Why this matters

I can operate across strategy and execution while keeping teams aligned and moving.