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Role: Creative Strategist (freelance) · Client: Lumera Skin Studios · Channels: paid social, booking flow · Budget: $2K–$5K pilots · Timeline: first 30 days · Result: Realized

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The situation

Lumera needed to turn paid traffic into booked appointments, not just clicks, while clarifying which offers, messages, and upsell paths actually drove revenue.

What I built

The full paid-to-booking system:

• A creative testing framework across multiple angles (intro offer, outcomes, education, urgency)
• Ad concepts aligned directly to service tiers and upsell paths
• A booking flow and post-booking upsell structure that increased LTV, not just CAC
• Clear separation between what scales and what spends

This is paid media integrated with offer architecture, funnel logic, and service economics.

The result

• $120–$150 CPL within 30 days on $2K–$5K pilot budgets
• Clear signal on winning messages and offers
• Stronger alignment between ads, landing intent, and services booked
• A paid system that could scale deliberately instead of guessing

Why this matters

This shows I can operate inside paid platforms and design the systems around them: creative, offer, flow, and measurement, which is what real performance roles require.