This document outlines the content strategy developed for Zander Van Gogh (@ImontheGogh), a travel content creator focusing on international sport, entertainment, and culture. The strategy emphasizes building an engaged community and leveraging content repurposing, with AI-assisted workflows.
🎯 Project Goals
- Build a multi-platform social presence (Instagram, TikTok, YouTube) documenting global travel adventures.
- Grow an audience substantial enough (>10k followers within Year 1) for monetization through brand partnerships and advertisements.
- Establish a personal brand that could potentially convert audience members into future clientele for related ventures.
✨ Mission Statement
"I believe that traveling unlocks a diversity of thought, which is the key to understanding one another and solving the world's complex problems. Through photos and videos, I share stories of culture and experiences from my international nomadic lifestyle to inspire fellow adventurers to book that flight, take that leap, and pursue what sets their soul on fire.”
👤 Niche & Target Audience
- Niche: International travel focused on sport, entertainment, and culture enthusiasts.
- Audience Avatar: A curious, financially stable male traveler (aged 27-40) who values freedom, unique experiences (joy, thrill, connection, pleasure), adventure, and gaining local knowledge.
🎨 Brand Aesthetic
- Clean, well-groomed, fit, attractive.
- Culturally aware but edgy, lively, stands out ("pop of color").
- Analogy: A unique, perfectly tailored streetwear outfit worn confidently in an unexpected location.
🗺️ Content Strategy (C3 Method)